SOURCED IN JAPAN
We look to Japan for the products, shades and ideas genuinely worth bringing home.
OUR STORY / 東京 → TORONTO
BORN FROM
TOKYO.
Bi Tokyo began with one walk through Harajuku — and a question that followed our founder all the way home.
01 / THE DISCOVERY
Tokyo felt like a beauty paradise hiding in plain sight.
While wandering through Harajuku, our founder and CEO, Marco Lu, found himself immersed in a beauty culture unlike anything he had experienced back home in Toronto.
The stores. The packaging. The endless discoveries. Products like KATE that had become everyday icons in Japan, yet remained surprisingly difficult to discover and buy in North America.
“
Why should discovering Japanese beauty require a trip to Japan?MARCO LU — FOUNDER & CEO
02 / THE GAP
Back in Toronto, the contrast was impossible to ignore.
Many of the products that felt exciting and accessible in Japan were hard to find at home — scattered across resellers, buried in enormous catalogues, or stripped of the culture and context that made discovering them feel special.
That gap became the idea for Bi Tokyo: bring the wonder of Japanese beauty closer to North America, without losing the feeling of discovery that inspired it.
WHAT WE BELIEVE
CURATED, NEVER CROWDED.
SELECTED WITH TASTE
We would rather offer a focused edit of products we love than thousands we don't.
MADE FOR DISCOVERY
We want opening Bi Tokyo to feel a little like walking into a Tokyo beauty store and finding something you didn't know you needed.